Our History

Located in the mountains of  Northern Thailand, Pai Enduro was started by Hunter Cain as a way to find people who shared his passion for riding off-road and exploring new trails. What he quickly discovered was that Pai is the Mecca of off-road riding with trails 10 minutes from town, covering almost every imaginable terrain and riders of all skill levels. It grew faster than he could have ever imagined leading to the creation of Pai Enduro as a business. Pai Enduro has two main focuses: giving riders the best possible experience exploring Northern Thailand and giving back to the local communities that make it all possible.